Airbnb Occupancy Rate in Cannes, France, Data & Trends 2026

Over the June 2024 to May 2026 window, Cannes ran 47% average occupancy across about 170 booked nights a year, a full 14 points below the 61% French national average and well down the 13 French cities ListingOK tracks. That low occupancy is the headline number, and on its own it would look weak, but it is only half the story.

The other half is the 188 euro average daily rate, among the highest in the French set, which lifts average monthly revenue to 2,357 euros per listing despite the empty nights. With a 137% seasonality index and a near-flat 2% year-on-year revenue change, the pattern is clear: Cannes is a high-rate, low-utilisation market where money is made in concentrated bursts around summer and the festival calendar, not from steady year-round filling. Operators here win on rate management, not on occupancy.

Cannes is a French Riviera resort whose short-term rental demand is split between glamorous summer beach tourism and a uniquely dense calendar of international congresses. The Croisette seafront, its luxury hotels and sandy beaches, the old harbour and the hilltop Le Suquet quarter draw classic Côte d'Azur leisure travellers, while the Palais des Festivals anchors a business stream that few resort towns can match: the Cannes Film Festival, MIPIM property show, MIPTV, Canneseries and the Cannes Lions creativity festival each fill the city for a week.

Those events compress availability and push rates to extraordinary levels for short windows, which is why Cannes carries a high 188 euro average daily rate despite modest annual occupancy. The market rewards operators who can flex pricing around the festival calendar, where a single week of the Film Festival in May or Cannes Lions in late June can outweigh weeks of ordinary demand.

La Croisette and the central seafront command the highest rates: proximity to the Palais des Festivals, the luxury hotels and the private beaches makes this the prime zone for both festival lettings and high-end leisure. Le Suquet, the old town climbing to the Notre-Dame de l'Espérance church and the Forville market, trades on character and views and converts well for guests wanting atmosphere over beachfront.

The Carré d'Or and the streets behind the Croisette offer walkable, central apartments that fill reliably during congresses. La Californie, the residential hillside east of the centre, holds larger villas and apartments suited to longer or family stays, while Palm Beach and the Pointe Croisette stretch toward quieter beaches. Across all of them, a property's value spikes around event weeks, and a valid municipal registration number is required to advertise legally.