Airbnb Occupancy Rate in Chamonix-Mont-Blanc, France, Data & Trends 2026

Over the analysis window Chamonix ran 57% average occupancy across about 204 booked nights a year, four points under the 61% French national average and modestly below the typical French market ListingOK tracks. But occupancy understates this market, because the headline is the rate: at 220 euros average daily rate, Chamonix prices well above most French cities, reflecting premium chalet and ski-apartment stock in a supply-constrained valley.

That high ADR is what lifts average monthly revenue to 3,352 euros per listing despite the middling occupancy, with revenue up a slight 2% year on year. The 110% seasonality index ties the whole picture together: this is not a fill-every-night market but a peak-capture one, where February and August carry the year and rate, not occupancy, is the lever that matters most.

Chamonix-Mont-Blanc sits at the foot of western Europe's highest peak, and that geography drives one of the Alps' most resilient short-term rental markets. Winter demand is built on the linked ski areas of Les Grands Montets, Le Brévent-La Flégère and Les Houches, plus the off-piste and ski-touring crowd the valley is famous for. In summer the same chalets fill with hikers walking the Tour du Mont Blanc, trail runners and the climbers and sightseers riding the Aiguille du Midi cable car and the Montenvers railway to the Mer de Glace.

That dual-season pull means STR operators here serve very different guests across the year: families and ski groups in winter, then trekkers, alpinists and the crowds drawn by the Ultra-Trail du Mont-Blanc each late August. With only around 8,700 permanent residents but 187 active listings tracked, Chamonix behaves like a resort town where visitor beds vastly outnumber locals, and where chalet-style stock commands premium rates against a backdrop of tightening housing rules.

Chamonix town centre is the highest-converting base: walkable to the train station, the Aiguille du Midi lift and the bars and restaurants guests want after a day on the mountain, it suits both ski groups and summer visitors. Les Praz de Chamonix, just up-valley near the Flégère lift and the golf course, draws a quieter, scenic clientele with classic Mont Blanc views.

Les Houches, at the valley's lower entrance, is a family-friendly ski sector with its own lift system and gentler slopes, popular for longer self-catering stays. Argentière, higher up beside the Grands Montets, is the choice for serious skiers and ski-tourers. Vallorcine, the small hamlet near the Swiss border, is the most rural and budget-leaning option. All four communes now sit under the valley-wide tourist-rental rules adopted by the Communauté de communes, so location choice now carries a regulatory dimension as well as a demand one.