Airbnb Occupancy Rate in Genoa, Italy, Data & Trends 2026

Over the analysis period June 2025 to May 2026, Genoa ran 57% average occupancy on a 97€ ADR, with typical monthly revenue of 1,557€ per listing. Occupancy sits slightly above the Italian city average in our dataset (about 56%), so the city keeps apartments busy. The story is in the rate: at 97€, Genoa's ADR is the lowest of the Italian cities we track and roughly half the national average near 182€, which is what pulls monthly revenue below mountain and resort markets despite healthy fill.

Year-on-year revenue was essentially flat at -1%, signalling a mature, stable market rather than a growth surge. The seasonality index of 109% confirms a real but moderate summer concentration, peaking in August and July and bottoming in January and February, with around 204 booked nights a year. The practical read: Genoa rewards high occupancy and cost discipline, not headline nightly rates, so success comes from keeping the calendar full and pushing rate only during Euroflora, the Boat Show and the summer peak.

Genoa draws a different traveller mix than Italy's headline cities. As Liguria's capital and one of the country's largest ports, it pulls in cruise passengers calling at the terminal beside Renzo Piano's Aquarium, business visitors tied to the maritime and shipping industries, and a growing wave of leisure tourists using the city as an affordable base for the Italian Riviera. Many guests book Genoa precisely because it is the cheapest gateway to Cinque Terre, Portofino and Santa Margherita, all reachable by train or boat for day trips before returning to a city apartment for the night.

That day-trip role shapes Airbnb demand: guests want walkable, well-connected flats near Genova Piazza Principe and Brignole stations rather than resort-style stays. The UNESCO-listed Rolli palaces, the medieval caruggi of the centro storico, and the seaside hamlet of Boccadasse give the city enough of its own pull to keep midweek occupancy steady, but Genoa remains a value market where ADR stays low and turnover is driven by short, transport-led bookings.

The centro storico, one of Europe's largest intact medieval quarters, is the core short-term-rental zone: dense caruggi, the Rolli palaces and walkable access to both ports and Brignole/Principe stations make it ideal for the day-trip guest, though noise, stairs and lift-free buildings limit the premium you can charge. Flats near Piazza De Ferrari and the Porto Antico command the steadiest demand from cruise and city-break visitors.

For higher nightly rates and longer, calmer stays, the eastern coastal districts work better. Boccadasse, the pastel fishing village often called 'Genoa's Cinque Terre', and Nervi, with its Liberty villas and clifftop Passeggiata Anita Garibaldi, attract guests willing to pay for a sea view and quiet. Albaro, between them, suits families and longer business lets. These areas trade footfall and station proximity for charm, so they reward hosts who target weekly bookings over high-churn weekend turnover.