Airbnb Occupancy Rate in Rasen-Antholz, Italy, Data & Trends 2026

Rasen-Antholz ran 52% average occupancy across about 186 booked nights over the trailing year, four points below Italy's 56% national average. As with neighbouring Dolomite valleys, that sub-average occupancy is a seasonality artefact rather than weak demand: a small Alpine market simply cannot fill spring and late-autumn shoulders, so even strong summer and winter peaks leave the annual average in the low 50s. The 147 euro ADR is robust and reflects the premium of a renowned mountain destination.

Average monthly revenue of 2,010 euros per listing is healthy for a sub-3,000-population village and edges above some larger peers, helped by the milder 106% seasonality that spreads bookings across two seasons. Critically, revenue was flat year-on-year at 0%, a stable outcome that stands out against the declines seen in several Alpine markets and points to resilient, well-balanced demand. The 2026 Olympic biathlon programme is a clear upside that the trailing data does not yet capture.

Rasen-Antholz (Rasun-Anterselva) is a small South Tyrolean comune in the Antholz/Anterselva valley, a side valley off the Pustertal in the Autonomous Province of Bolzano. Its short-term rental demand is anchored by one of world biathlon's most famous venues, the Südtirol Arena, which hosts the IBU Biathlon World Cup every January and will stage the entire biathlon programme of the Milano Cortina 2026 Winter Olympics. That global sporting profile, plus the surrounding Rieserferner-Ahrn nature park and the Antholzer See lake, gives a village of fewer than 3,000 residents an outsized tourism pull.

Guests are predominantly outdoor travellers: cross-country skiers and biathlon spectators in winter, hikers, cyclists and lake-goers in summer, with a heavily German-speaking and northern Italian mix typical of Alto Adige. The valley sits within the Kronplatz/Plan de Corones tourism orbit, one of the Dolomites' largest ski areas, and demand is supported by 126 active listings carrying a 147 euro average daily rate, strong for a market this small.

The comune groups several frazioni, and location relative to the valley and the biathlon arena drives rate. Antholz/Anterselva itself, split into Niederrasen, Mittertal and Oberrasen further up, is closest to the Südtirol Arena and the Antholzer See, the prime stock for biathlon spectators and cross-country skiers wanting walk-or-shuttle access to events. Rasen/Rasun, lower in the valley toward the Pustertal junction, offers more everyday village amenities and easier road access.

Neustift and the hamlets toward Olang/Valdaora connect guests to the Kronplatz/Plan de Corones lift system, valuable for downhill skiers who want the big ski area rather than the Nordic arena. Across the valley the shared draws, the nature park trails, the lake and the Olympic venue, matter more than any single frazione, but proximity to the Südtirol Arena commands the clearest premium during World Cup and Olympic weeks.