Airbnb Occupancy Rate in Saint-Martin-sur-Ocre, France, Data & Trends 2026

Treat Saint-Martin-sur-Ocre's figures as supplementary-income numbers and they read well; treat them as an investment case and they warn you off overpaying. 40% occupancy means about 146 nights a year, and at a €70 average daily rate that produces roughly €774 a month — call it a bit over €9,000 a year gross, from which cleaning, energy, taxe de séjour and platform fees still have to come out. The +1% year-over-year trend says the market is stable and mature: no supply wave, no demand boom.

The way to beat those averages is operational, not financial. Cyclists and contractors both book close to arrival, so calendar responsiveness and instant booking capture nights slower hosts miss. One-night stays are frequent, so cleaning has to stay simple enough to remain profitable at this rate level. And because the rate ceiling is low, every fixed cost matters: a property you already own, run lean, earns a genuinely useful yield here — one bought at Loire-château prices to run as a gîte will struggle to justify itself on €774 a month.

Saint-Martin-sur-Ocre is a rural commune of about 1,200 inhabitants on the south bank of the Loire in the Loiret, next door to Gien and ten minutes from Briare, whose nineteenth-century canal bridge over the Loire is one of the region's best-known sights. This is not a tourism hotspot; it is a quiet stretch of the eastern Loire where demand arrives in modest, steady streams: cyclists riding the Loire à Vélo route, visitors to Gien's château and faience heritage, families passing through the Loire valley, anglers and canal tourists — plus a persistent midweek layer of workers and contractors sustained by the industrial and energy sites along this part of the river.

The numbers are small-market numbers: 40% average occupancy at a €70 average daily rate, around €774 in monthly revenue and 146 occupied nights a year, with revenue up 1% year over year. The stock is gîtes, village houses and converted farm buildings rather than investment apartments, and for most owners here the rental is a complement to a property they already own, not a business built from scratch on bought yield.

There is no rental district here in the urban sense; supply is scattered across the commune and its surroundings, and it follows three informal patterns. Houses in the village itself sit close to the church and the river road toward Gien. Properties along or near the Loire capture the cycling trade — proximity to the Loire à Vélo routing is the single most valuable location attribute in this market. And converted rural buildings, longères and farm outbuildings in the hamlets sell space, gardens and quiet to families and small groups. Gien, immediately downstream, holds most of the area's hotels and services, so a rental here competes on character and price rather than convenience.

Practical attributes decide performance. Secure bike storage is close to mandatory for the cycling clientele, off-street parking matters for workers with vans, and a hosted welcome or breakfast option lifts reviews in a market where hosts are still personally known. One-night cycling stopovers are common, so streamlined turnover matters more than it does in weekly-stay markets, and clear communication about arrival times wins bookings from riders planning their day in kilometres.