Airbnb Occupancy Rate in Gatlinburg, United States — Data & Trends 2025
Curious about the performance of short-term rentals in Gatlinburg, United States🇺🇸? Over the last year, the average occupancy rate was 59% with an ADR (Average Daily Rate) of 332€ / $302. During the period 2024-10 to 2025-09, hosts earned on average 5,596€ / $5,087 per month. This data reflects 281 analyzed listings in the city, last updated on 2025-10-08T17:03:00.
Key Metrics to Price Smarter & Earn More
90-day occupancy forecast for Gatlinburg so you can update rates and stay ahead of competitors.
Market summary in Gatlinburg
💰Avg. Monthly Revenue
5,596€ / $5,087
📈YoY Revenue Change
2%
🏨Occupancy Rate
59%
💵Average Daily Rate (ADR)
332€ / $302
📊Seasonality Index
75%
🌟Best Months
July, October
📉Worst Months
February, January
🚀 Manage your pricing like a pro
Discover how our team can help you boost your revenue in Gatlinburg.
Request a demoData from 2024-10 to 2025-09. Last updated on 2025-10-08T17:03:00.
Airbnb occupancy forecast in Gatlinburg (next 90 days)
These figures reflect real-time demand in Gatlinburg, helping you plan and price strategically.
Historical Airbnb occupancy in Gatlinburg (last 24 months)
📌 Historical trends reveal seasonal highs such as July, October – plan accordingly.
Tools & strategies for Gatlinburg
Smarter Revenue Management
We help you increase revenue in Gatlinburg with pricing algorithms, segmentation and active monitoring.
- 📊 Daily price optimization
- 🔍 Predictive analytics
Automate your pricing strategy – Gatlinburg
Our engine auto-adjusts prices based on demand, seasonality and local events in Gatlinburg.
- ⚙️ Updated several times per day
- 📍 Local data, smarter pricing
Sync all your channels – Gatlinburg
Manage listings on Airbnb, Booking.com and Vrbo in one place across Gatlinburg.
- 🔄 Avoid overbookings
- 🗓️ Unified calendar management
Check your Airbnb listing
See how your listing ranks in Gatlinburg and find ways to improve it.
Example: https://www.airbnb.com/rooms/12345678 or just: 12345678
Trusted by hundreds of Airbnb hosts
Other cities in United States
Compare performance across markets – occupancy, ADR and seasonality for other destinations in United States.
Can’t find your city? Suggest a new one
🌍 Can’t find your city?
Frequently asked questions about Airbnb occupancy in Gatlinburg
What is the average Airbnb occupancy rate in Gatlinburg and what does it mean for hosts?
The average occupancy rate in Gatlinburg is 59%, based on 2024-10 to 2025-09. Compare your listing using our Airbnb Analyzer.
What are the most effective strategies to increase occupancy in Gatlinburg?
Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.
When is the best season to rent out in Gatlinburg and how do I maximize it?
The most profitable month is July, October. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.
When is low season in Gatlinburg and how can I stay profitable?
Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.
What is ADR and what is the average rate in Gatlinburg?
The ADR in Gatlinburg is 332€ / $302. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.
Is it profitable to invest in an Airbnb in Gatlinburg in 2025?
With 59%% occupancy and 332€ / $302 ADR, Gatlinburg shows potential. Start with Airbnb Analyzer and complement with Market Insights.
How do events and festivals impact occupancy in Gatlinburg?
Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model.
What types of listings are most in demand in Gatlinburg?
Well-connected locations, workspaces, insulation and consistent reviews win more bookings. See guides on our blog.
Which booking platforms work best in Gatlinburg besides Airbnb?
Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager.
How can I improve mid-week occupancy in Gatlinburg?
Run Mon–Thu rates, build corporate packages, highlight workspace & internet speed. Offer early-bird and flexible minimum stays.