Airbnb Occupancy Rate in Lahaina, United States, Data & Trends 2026

Over the analysis window, Lahaina ran 64% average occupancy across roughly 230 booked nights a year, eight points above the 56% United States national average and standing out within the 42 US cities ListingOK tracks. Its 367 euro average daily rate and 6,040 euro average monthly revenue per listing place it firmly at the premium end, a high-rate resort market where strong nightly pricing, not just volume, drives earnings.

The figures that need careful reading are the -8% year-on-year revenue change and the moderate 57% seasonality index. The revenue decline reflects a market still absorbing the disruption and the housing-and-regulatory aftermath of the 2023 wildfire, even as occupancy and rate stay healthy. The relatively low seasonality, combined with high ADR and a broad 230-night base, describes a steady, high-value resort market rather than a feast-or-famine seasonal one, but one whose trajectory is shaped by recovery and a contracting permitted-supply picture.

Lahaina sits on the leeward west coast of Maui, the historic gateway to one of Hawaii's premier resort corridors, with demand driven by beach-and-resort leisure travel. Visitors come for the warm, dry west-side weather, snorkelling and diving on the reefs, winter humpback-whale watching in the Maui Nui channel, the golf and sunsets, and proximity to the Kaanapali and Kapalua resort beaches just north of town. The historic Front Street waterfront, with its old whaling-port heritage and famous banyan tree, was long the cultural and dining heart of the area.

The context here is exceptional: the August 2023 wildfire devastated historic Lahaina town, and the market reflects a community still in recovery. Much of the visitor accommodation now concentrates in the surrounding condo and resort areas that were spared, and travel patterns remain shaped by that disruption. Operators must approach this market with sensitivity to the ongoing recovery, the housing pressures it intensified, and a regulatory response reshaping who may legally host.

Lahaina town itself, centred on the Front Street waterfront and the old whaling-port grid, was the historic core and bore the brunt of the 2023 fire, so much of its visitor stock is tied to the rebuilding effort. North of town, Kaanapali is the established resort strip, with high-rise hotels and condo complexes along its famous beach, and it carries the strongest, most consistent rental demand on the west side.

Further north, Kapalua offers an upscale, golf-and-luxury enclave with quieter beaches, while Napili and Honokowai provide more mid-market condo inventory popular with returning families. These outlying resort and condo areas now anchor much of the legal short-term rental activity. Across all of them, the decisive question is no longer just location but zoning: whether a unit sits in a district where transient vacation rental use remains permitted under the county's evolving rules.