Airbnb Occupancy Rate in Carterville, United States, Data & Trends 2026

Carterville posts 55% average occupancy across about 198 booked nights a year, just one point under the 56% United States national average, placing it squarely in line with the typical American market rather than above or below it. At 140 euros average daily rate it is a moderately priced market, and that combination yields average monthly revenue of 2,156 euros per listing, a solid mid-tier return for a small inland town.

Two numbers add nuance. Revenue is down 6% year on year, a modest softening worth watching but not dramatic. And the seasonality index of 66% is the lowest in this group by far, confirming that Carterville's demand is far more evenly spread than the resort markets here: rather than living or dying by a short peak, it earns steadily through the warm months with a manageable winter dip. Read together, this is a stable, average-occupancy market driven by domestic, recreation-led demand.

Carterville is a small town in southern Illinois, sitting between Carbondale and Marion in the Williamson County area, and its short-term rental demand is built on outdoor recreation and a steady stream of regional visitors rather than a single marquee attraction. The dominant draw is Crab Orchard Lake and the surrounding Crab Orchard National Wildlife Refuge, which pull anglers, boaters, hunters and hikers, while the wider region opens toward the Shawnee National Forest and the Southern Illinois wine trail.

The town also benefits from its position near Southern Illinois University in Carbondale, generating visiting-family, event and university-related stays, and from the small-event and pass-through traffic typical of a Midwestern county hub. With 119 active listings in a town of under 6,000 residents, Carterville is a modest, locally grounded market where guests are largely domestic road-trippers, lake visitors and people in town for family, university or regional events rather than international tourists.

Carterville is a small town rather than a city of distinct tourist districts, so for short-term rentals the meaningful distinctions are about proximity to demand drivers rather than named neighbourhoods. Properties near Crab Orchard Lake and the wildlife refuge are the most relevant for the core outdoor and fishing guest, offering quick access to the water and trails that bring most leisure visitors.

Listings in and around the town centre and along the Route 13 corridor benefit from easy access to shops, dining and the road links between Carbondale and Marion, suiting guests in town for errands, events or family visits. Properties positioned toward Carbondale and Southern Illinois University capture university-driven stays, while quieter rural and lakeside spots further out trade convenience for space and a getaway feel. Across the market, proximity to the lake, the university or the Route 13 corridor is what shapes a listing's demand.