Airbnb Occupancy Rate in San Francisco, United States, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, San Francisco listings averaged 73% occupancy, around 13 points above the roughly 60% national average across United States cities tracked, placing the city fifth of 39 for occupancy. That maps to about 262 booked nights a year, a strong figure that reflects the steady leisure-plus-business demand base.

The average daily rate of $175 sits slightly below the national average (the US ADR averages near $202 equivalent), but high occupancy more than compensates: average monthly revenue runs about $3,465, with year-on-year revenue up 2%, a positive signal in a period when many US markets are flat or declining. A seasonality index of 29% is comparatively low, confirming that San Francisco earns consistently month to month rather than relying on a short summer spike.

San Francisco draws a steady mix of leisure tourists and business travellers, which keeps short-term rental demand high and unusually consistent across the year. Visitors come for the Golden Gate Bridge, Alcatraz, the cable cars, Golden Gate Park and the city’s walkable neighbourhoods, while a constant flow of conventions and trade shows at the Moscone Center fills mid-week nights that pure leisure cities never capture. The wider Bay Area tech economy adds a layer of relocating workers, contractors and visiting teams who need furnished stays of a few weeks rather than a couple of nights.

For managers, that dual demand base is the headline: weekend leisure peaks are reinforced by weekday corporate and conference traffic, so well-located, professionally run listings rarely sit empty. The trade-off is one of the strictest regulatory regimes in the United States, which suppresses supply and rewards the relatively small pool of fully compliant hosts.

Tourist-facing districts command the best leisure rates. Fisherman’s Wharf and the northern waterfront, Union Square and the surrounding downtown, and North Beach attract sightseers who want to walk to the cable cars, ferries and major sights, supporting high nightly rates and short stays. The Mission, the Castro, Haight-Ashbury and Hayes Valley appeal to travellers chasing food, nightlife and the city’s cultural identity, and tend to convert well on weekends.

For longer corporate and relocation stays, SoMa (South of Market) sits next to the Moscone Center and the tech corridor and captures weekday business demand, while Pacific Heights and the quieter residential west side suit guests who want space and calm over walkability. Because the city’s rules tie listings to a host’s primary residence, neighbourhood strategy in San Francisco is less about buying in a tourist zone and more about positioning a compliant home where conference, leisure or extended-stay demand is strongest.