Airbnb Occupancy Rate in Atlanta, United States, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, Atlanta listings ran 56% average occupancy with an ADR of about $126 (139 euros) and median gross revenue near $2,014 (2,215 euros) per month across roughly 203 booked nights a year. That occupancy sits about four points below the United States city average of around 60%, and the ADR is well under the national average of roughly 202 euros, reflecting Atlanta's value-priced, business-driven mix rather than a premium resort market.

Revenue was down 5% year-on-year, a modest softening rather than a collapse, likely tied to continued new supply downtown. Seasonality is low at 35%, the lowest-volatility profile you will find among major US markets, which confirms the picture of steady event and corporate demand: managers here should price for consistent year-round occupancy and lean on the July and May peaks rather than betting on a single high season.

Atlanta's Airbnb demand is built on business and convention traffic more than leisure tourism. Hartsfield-Jackson, the world's busiest airport, funnels a constant stream of corporate travellers, layover guests and conference delegates, and the Georgia World Congress Center keeps downtown hotels and rentals busy with trade shows year-round. The city is also a major film and television production hub, which sustains a steady base of mid-stay bookings from crews working multi-week shoots.

Leisure demand layers on top of this: visitors come for the Georgia Aquarium, World of Coca-Cola, Mercedes-Benz Stadium, the Martin Luther King Jr. National Historical Park and the College Football Hall of Fame, most clustered downtown. Because much of the demand is professional and event-driven rather than seasonal beach tourism, occupancy in Atlanta is steadier across the calendar than in resort markets, but average nightly rates stay moderate.

Downtown is the convention and stadium core, closest to the Georgia World Congress Center, Mercedes-Benz Stadium and the major attractions; it captures event-driven and business demand but can feel quiet at night. Midtown, the second business district, blends offices with the High Museum, Piedmont Park and a dense restaurant scene, making it the most reliable all-purpose short-term-rental zone. Buckhead, eight miles north along Peachtree Road, draws upscale and longer corporate stays around its retail and hotel cluster.

For distinctive, higher-yield listings, the eastside historic neighbourhoods stand out: the Old Fourth Ward (home to the King historic site and the BeltLine), Inman Park, Virginia-Highland and East Atlanta offer walkable streetcar-suburb character that appeals to leisure guests. West Midtown's converted industrial lofts and galleries round out the design-led end of the market.