Airbnb Occupancy Rate in Nashville, United States, Data & Trends 2026

Over the analysis period of June 2025 to May 2026, Nashville averaged 57% occupancy on a $224 ADR, producing roughly $3,641 in monthly revenue per listing. Occupancy sits about three points below the US city average of around 60%, but the picture flips on price: Nashville's nightly rate ranks among the highest of the 39 US markets we track, well above the national average, reflecting the premium for group-friendly, event-driven stays.

That high-ADR, moderate-occupancy profile is typical of a destination that fills powerfully on weekends and event dates but softens mid-week and in winter, signalled by a steep 66% seasonality index. Revenue was down 9% year-on-year, consistent with new supply and cooling rates across many US leisure markets, so the realistic strategy is aggressive event-based pricing rather than chasing year-round occupancy.

Nashville is one of the United States' most music-driven leisure destinations, and that singular identity shapes Airbnb demand here. Visitors come for Lower Broadway's honky-tonk strip, the Grand Ole Opry, the Ryman Auditorium and Country Music Hall of Fame, and a constant flow of bachelorette and bachelor parties drawn to the downtown bar scene. Music City's reputation as a weekend-getaway capital means group bookings, pedal-tavern crowds and short two-to-three-night stays dominate, which pushes nightly rates well above the national norm.

Beyond tourism, Nashville's growth as a corporate and healthcare hub (it is home to a large hospital-management industry and a busy convention calendar at Music City Center) layers steady mid-week and business demand on top of the leisure peaks. The result is a market where larger, well-located homes that can sleep groups command a premium, while standard apartments compete on a more typical occupancy basis.

Downtown and the SoBro/Gulch corridor are the highest-demand zones for short-term rentals, putting guests within walking distance of Broadway, Music City Center and the stadium. The Gulch in particular is the city's most polished, walkable district, with converted industrial buildings and boutique appeal that justify top nightly rates. These areas also draw the heaviest regulatory scrutiny.

East Nashville offers a hip, dining-led alternative across the river that attracts repeat and local-flavour travellers; Germantown, the historic district near the stadium, blends Victorian charm with strong restaurants; and 12 South, Music Row and Midtown sit slightly out from the core, trading walk-to-Broadway convenience for quieter streets and more residential character. For non-owner-occupied operators, zoning matters as much as location, since residential districts now block new investor permits.