Airbnb Occupancy Rate in Dénia, Spain, Data & Trends 2026

Over the analysis window Dénia ran 58% average occupancy across roughly 209 booked nights a year, five points below the 63% Spanish national average and softer than most coastal peers. The numbers describe a classic seasonal beach market: a 124 euro average daily rate, slightly above the national level, paired with a high 158% seasonality index that tells you those nights are bunched into summer rather than spread across the year, producing average monthly revenue of 1,892 euros per listing.

Revenue grew 5% year on year, a modest but healthy gain in line with much of the Spanish coast, and the small active-listing count of 39 signals a compact market rather than an oversupplied one. Read together, the figures point to an operator strategy built around extracting maximum value from a short, intense peak: the headline occupancy looks unremarkable only because the off-season drags the annual average down.

Dénia is a Costa Blanca beach town at the foot of the Montgó massif, and its short-term rental demand is overwhelmingly leisure-led. The draw is the coastline: the long sandy stretch of Les Marines to the north and the rockier coves of Les Rotes to the south, framed by the Montgó natural park and a working fishing-and-marina harbour. Travellers come for sun-and-sea holidays, family stays in apartments near the beach, and the gastronomy scene anchored by Dénia's UNESCO City of Gastronomy status and its red prawn.

The town also sits on the Balearic ferry line, with regular crossings to Ibiza, Formentera and Palma, which feeds short stopover and pre-ferry stays through the warm months. Add the summer fiestas, the Bous a la Mar bull-running-into-the-sea spectacle in July, and a steady stream of second-home and repeat visitors, and you have a market that lives or dies by the summer calendar rather than year-round business travel.

Les Marines is the long beach strip running north from the town, lined with apartment blocks and villas right on the sand; it is the highest-volume holiday-let zone and the obvious choice for family summer stays. Les Rotes, to the south, is quieter and more upmarket, with rocky coves and a calmer, residential feel that suits couples and longer stays. The town centre and the area around the marina and Marqués de Campo offer walkable restaurant-led stays close to the ferry terminal.

The Montgó skirts, on the slopes of the natural park, hold larger villas with pools and sea views aimed at premium bookings. One regulatory wrinkle matters here: Dénia's council suspended new tourist-use compatibility certificates for the urban core, while coastal zones such as Les Marines, Les Rotes and Montgó have continued to process them. That makes the beach and hillside areas, not the town centre, the more reliable ground for newly licensing a unit.