Airbnb Occupancy Rate in Santa Pola, Spain, Data & Trends 2026

Santa Pola ran a healthy 69% average occupancy across roughly 249 booked nights a year, six points above the 63% Spanish national average and among the better-performing coastal towns in the set. The profile is a well-balanced seasonal beach market: a 102 euro average daily rate, modest by national standards, combined with a moderate 77% seasonality index, producing average monthly revenue of 1,988 euros per listing. The strength here is the high night count, not premium pricing.

Revenue grew a solid 9% year on year, ahead of much of the Spanish coast and a sign of strengthening demand, while 101 active listings point to a substantial but not oversaturated market. Read together, the numbers describe an efficient, dependable destination: good occupancy spread across a long season, affordable rates that keep the calendar full, and rising revenue that rewards operators who maintain quality and keep a unit consistently booked from spring through autumn rather than relying on a narrow summer spike.

Santa Pola is a Costa Blanca fishing town and beach resort just south of Alicante, and its short-term rental demand is led by sun-and-sand summer tourism with a strong second-home and family base. The draw is the coastline: a string of long sandy beaches such as Gran Playa and Playa Lisa, the working fishing port, and the salt-flat natural park (Salinas de Santa Pola) whose lagoons host flamingos. The town also serves as the ferry gateway to the island of Tabarca, Spain's smallest inhabited island, which feeds day-trip and short-stay traffic through the season.

Demand is overwhelmingly leisure and domestic-plus-northern-European, drawn by reliable Mediterranean weather, affordable family apartments and proximity to Alicante airport. Summer fiestas, beach life and the seafood-led gastronomy of a real working port underpin the appeal. This is a classic Spanish coastal market: busy and rate-friendly in the high season, quieter in winter, and built on a deep stock of holiday apartments rather than business or event travel.

Santa Pola's lettable stock clusters along its beaches and around the town centre. Gran Playa, the main town beach close to the centre and the port, is the most convenient and highest-demand zone, putting sand, restaurants and the Tabarca ferry within walking distance. Playa Lisa and the Gran Alacant area to the south offer larger beachfront apartment developments and a more resort-style setting popular with families and longer summer stays.

The town centre and port area trade on walkability, the fishing-port atmosphere and seafood dining, suiting guests who want amenities over absolute beachfront. The quieter southern coves and the fringe near the Salinas natural park appeal to nature-minded visitors and those after a calmer base. Across all of them, the practical priority is the same: a compliant Valencian tourist-housing registration and the national registry number, since beachfront postcode counts for less than legal letting status.