Airbnb Occupancy Rate in Estepona, Spain, Data & Trends 2026

Over the analysis period, Estepona ran 63% average occupancy across roughly 226 booked nights a year, exactly on the 63% Spanish national average and squarely mid-pack among the 28 Spanish cities ListingOK tracks. Where it stands out is rate: an average daily rate of 153 euros is well above the national norm, reflecting an upmarket, golf-and-villa beach product, and it drives strong average monthly revenue of around 2,467 euros per listing, among the better figures for a town of its size.

Revenue grew 4% year on year, a healthy positive against more volatile peers, while the high 135% seasonality index confirms earnings concentrate in the summer window. The combination, average occupancy but premium pricing and rising revenue, points to a maturing, quality-led market where the route to returns is rate and finish rather than sheer nights filled. The relatively resilient shoulder months further suggest Estepona's affluent, golf-and-second-home base gives it more all-year staying power than typical Spanish beach resorts.

Estepona is a Costa del Sol resort town on the western Málaga coast, and short-term rental demand is firmly leisure-led around sun, beach and golf. The draw is the long stretch of beaches, the restored old town with its flower-filled streets and famous mural route, the marina and a dense concentration of golf courses and luxury resorts along the Estepona-to-Marbella corridor. The town has reinvented itself as a polished, upmarket alternative to busier Marbella, attracting families, couples and golfers, with a large base of northern-European second-home owners, especially British, Scandinavian and Belgian, underpinning steady seasonal demand.

The traveller mix skews toward affluent, weather-driven holidaymakers and golf tourists who value villas and quality apartments with pools and sea views, which is why Estepona sustains a notably higher average daily rate than many Spanish beach markets. Proximity to Marbella, Puerto Banús and Gibraltar and Málaga airports broadens the catchment, while the wider Costa del Sol's year-round mild climate softens the off-season more than most Mediterranean coasts.

In Estepona, the contrast between the town and the resort corridor shapes the rental market. The historic old town (casco antiguo), with its whitewashed lanes, murals and plazas near the beach and promenade, is the most characterful, walkable base and converts well for guests wanting an authentic, on-foot experience. The seafront and marina (Puerto Deportivo) area trades on beach access, restaurants and nightlife.

The New Golden Mile, the resort strip running east toward Marbella, concentrates modern apartment complexes, luxury urbanisations and golf resorts, and is where much of the upmarket, pool-and-sea-view stock sits, popular with golfers and families travelling by car. Areas around the Selwo and El Paraíso/Atalaya zones offer villa-style properties in quieter, greener settings. Across all of them, demand favours quality finish, a pool and sea or golf views, and operators should confirm a unit's tourist-registration status, since Andalusian rules now require it.