Airbnb Occupancy Rate in Santa Úrsula, Spain, Data & Trends 2026

Over the analysis window, Santa Úrsula averaged 69% occupancy across roughly 247 booked nights a year, six points above the 63% Spanish national average and among the steadier performers of the 28 Spanish cities tracked. Its 100 euro (about 91 dollar) average daily rate is modest, well below the national average, so the market's strength comes from how consistently it fills rather than from premium pricing, producing average monthly revenue near 1,940 euros (1,764 dollars) per listing.

The standout figure is the 48% seasonality index, by far the flattest of this group and confirmation that demand is spread across the year rather than concentrated in a short peak, a direct consequence of the Canaries' winter-escape appeal. Revenue grew 4% year on year, one of the few positive readings in this batch and a sign of a healthy, resilient market. Read together, Santa Úrsula is a high-occupancy, low-volatility, value-priced market where steady year-round fill, not headline rate, drives the annual result.

Santa Úrsula is a municipality on the green, northern side of Tenerife in the Canary Islands, perched above the coast between Puerto de la Cruz and the Valle de la Orotava. Its short-term rental demand is driven by the Canaries' year-round mild climate and by its position as a quieter, more residential base for exploring the north of the island: the historic streets and gardens of La Orotava, the coastal resort of Puerto de la Cruz, and above all Teide National Park, the volcano whose ascent is one of Spain's most visited natural attractions. Travellers here lean toward couples, long-stay visitors and northern-European sun-seekers escaping winter rather than peak-summer beach crowds.

With roughly 106 active listings serving a town of about 15,000 residents, this is a steady, climate-led market rather than an event-driven one. The northern coast trades green landscapes, ravines and ocean views for the busier southern beach resorts, and its appeal is precisely the calmer, more authentic setting, which shapes both who books here and when.

The Santa Úrsula casco, the hillside town centre, offers an authentic Canarian base with local shops, plazas and panoramic ocean views, appealing to guests who want a genuine northern-Tenerife setting over a resort strip. The coastal and lower neighbourhoods toward La Quinta and the cliff-top developments trade on sea views and easy access down to the water and the TF-5 motorway that links the whole north coast.

Proximity matters most in practice: units within an easy drive of Puerto de la Cruz capture that resort's restaurant and beach demand, while those oriented toward La Orotava and the Teide access roads suit guests prioritising the national park and inland excursions. Across the municipality, the binding factor is no longer location but regulation, since the Canaries' new tourist-housing law ties eligibility to municipal urban planning, so operators must confirm that tourist use is permitted for a specific parcel before relying on it.