Airbnb Occupancy Rate in Jerez de la Frontera, Spain, Data & Trends 2026

Over the June 2024 to May 2026 window, Jerez ran 49% average occupancy across roughly 176 booked nights a year, fourteen points below the 63% Spanish national average and well down the table of the 28 Spanish cities ListingOK tracks. That gap reflects its inland, event-dependent profile: without a beach or year-round city-break pull, the calendar leans hard on a handful of peaks rather than steady demand, leaving the annual average modest.

The rate tells a more favourable story. Its 101 euro average daily rate is respectable for a mid-sized Andalusian city and pairs with the occupancy to deliver average monthly revenue of about 1,384 euros per listing. Crucially, revenue is up 2% year on year, a quiet gain that bucks the declines seen in several Spanish markets, and the standout 104% seasonality index confirms an extreme peak-and-trough pattern. The read is clear: Jerez rewards operators who price hard for the Feria, MotoGP and August, because the rest of the year cannot carry the listing on its own.

Jerez de la Frontera, in the province of Cadiz, is the world capital of sherry and a heartland of Andalusian flamenco and equestrian tradition, and its short-term rental demand is built on that distinctive cultural identity rather than on beach or mass tourism. Visitors come for the historic sherry bodegas, including Gonzalez Byass and its iconic Tio Pepe, the Royal Andalusian School of Equestrian Art, the Alcazar and the atmospheric tabancos where flamenco still plays. The city often pairs with day trips to nearby Cadiz, Sanlucar and the wider sherry triangle.

Two signature events define the calendar. The Feria del Caballo (Horse Fair) each May fills the city with equestrian parades, flamenco dresses and all-night casetas, while the Circuito de Jerez Angel Nieto draws large MotoGP crowds, with the Spanish Grand Prix reported to attract well over 100,000 fans. A February-March flamenco festival and the late-summer wine-harvest celebrations add further spikes, giving this otherwise mid-sized inland city sharp, event-driven demand peaks.

The Casco Antiguo, the historic centre, holds the highest-converting stock: walkable streets around the Alcazar, the cathedral and the main sherry bodegas put guests at the heart of the flamenco and tabanco scene, ideal for short culture-led stays. The Centro and Plaza del Arenal area offer central, well-connected apartments close to dining and the bodega tours that drive most visits.

The Barrio de Santiago and Barrio de San Miguel, traditional flamenco quarters, trade on authentic Andalusian character and proximity to the deep cultural roots that draw flamenco travellers. Areas near the Circuito de Jerez and the IFECA fairground gain sharp, temporary value around MotoGP weekends and the Feria del Caballo, when proximity to the event can command a strong premium. Across all of them, walkability to the bodegas and the historic core matters more for nightly rate than the specific quarter.