Airbnb Occupancy Rate in Palma, Spain, Data & Trends 2026

Over the analysis period August 2025 to July 2026, Palma ran 68% average occupancy against a Spanish average of about 62% across the 34 Spanish cities we track, which is roughly 244 booked nights a year. Its ADR of 230 is well above the 134 national average, and average monthly revenue of 4,338 is close to double the 2,341 Spanish figure.

Palma is therefore one of the few Spanish markets earning on both levers at once, high occupancy and premium rates, rather than trading one against the other. The figure to read carefully is the 30% year-on-year revenue increase, an unusually strong move for a mature market. A rise of that size in a single year usually reflects a shift in the balance between available supply and demand rather than a step change in visitor numbers. Managers should treat it as a level shift to monitor rather than as a trend to extrapolate into next year's forecast.

Palma is the capital of the Balearic Islands and the entry point for most of Mallorca's visitors, which gives it a demand profile no other Spanish island city matches. The old town around the cathedral, the Passeig del Born, the marina and the Santa Catalina restaurant district carry year-round city-break traffic, while the airport and the cruise terminal feed volume that the rest of the island depends on. Unlike the resort towns along the coast, Palma has a working city underneath the tourism.

That mix produces a market with two distinct engines. Summer brings the beach and boat crowd across the whole island, but Palma also sustains autumn and spring demand from short city breaks, cycling groups using the Tramuntana, and a steady layer of business and conference travel. The result is a season that opens earlier and closes later than the Mallorcan average, on a supply base that is unusually tight for a city of its size.

The old town, La Llotja and the streets behind the cathedral command the highest rates, selling on walkability to the Born, the Passeig Maritim and the restaurant districts. Santa Catalina is the other premium pocket, a former fishing quarter turned dining destination that draws guests who want the city rather than a resort. Both are dominated by apartment stock rather than by houses with outdoor space, so competition between similar units is at its sharpest here.

Away from the centre, Portixol and Molinar offer seafront living a short ride from town and have gentrified sharply, while El Terreno and Bonanova trade proximity to the Passeig Maritim against a steeper walk. Further out, Playa de Palma and Can Pastilla serve the volume beach market at markedly lower rates. Wherever the unit sits, walkability to the Born and Santa Catalina moves occupancy more than any other single factor, because guests here are buying a city rather than a beach.