Airbnb Occupancy Rate in The Sea Ranch, United States, Data & Trends 2026

The Sea Ranch ran 53% average occupancy across about 189 booked nights over the trailing year, three points below the 56% U.S. national average but strong in context given how rural and supply-constrained it is. The standout figure is the 204 euro ADR, well above the national average and among the highest in the 42-city California sample, reflecting the design cachet and limited supply of these architecturally distinctive homes. That premium rate, not raw occupancy, is the engine of returns here.

Average monthly revenue of 2,966 euros per listing is healthy and confirms the high-rate, moderate-occupancy profile, while a slight 2% year-on-year revenue decline signals an essentially stable market rather than a downturn. The relatively mild 80% seasonality index ties it together: demand is spread across the calendar, so a Sea Ranch home earns through long shoulders rather than living or dying on a short summer window. The investment logic is premium nightly rate and consistent year-round usability, not high-volume turnover.

The Sea Ranch is a planned coastal community spread along ten miles of the Sonoma County coast in Northern California, roughly between Gualala and Stewarts Point on Highway 1. Its short-term rental demand is built almost entirely on the property itself: the community is famous for its 1960s architecture, the weathered-redwood, shed-roof aesthetic pioneered by Charles Moore, Joseph Esherick, MLTW and landscape architect Lawrence Halprin, which has made staying in a Sea Ranch home a destination in its own right. Guests come for design pilgrimage, rugged bluff-top scenery, the iconic Sea Ranch Chapel and quiet, unplugged weekends rather than nightlife.

The traveller mix skews to couples and small groups from the San Francisco Bay Area on two-to-four-night drive escapes, plus design enthusiasts and nature lovers drawn to the Pacific bluffs, hiking trails and the nearby Gualala Point Regional Park. With only 82 active listings tracked and a strict community framework, supply is deliberately limited, which helps sustain a premium 204 euro average daily rate, among the higher in the California sample.

The Sea Ranch is one community rather than a city of districts, but it stretches across distinct zones along Highway 1 that shape a listing's appeal. The northern reaches near Gualala put guests closest to the town's shops, restaurants and the Gualala River, useful for stays that want some amenities. The central and southern bluff areas around the Del Mar and Black Point environs hold many of the most coveted oceanfront and bluff-top homes, where direct surf views and trail access drive the highest rates.

Meadow and forest lots set back from Highway 1, toward the Sea Ranch Lodge and the community's recreation centers and pools, trade ocean immediacy for privacy, redwood settings and access to the shared amenities and the Sea Ranch Golf Links. Just outside the community, Gualala and Anchor Bay to the north and Stewarts Point to the south extend the same coastal market. Across all of them, architectural character and proximity to a bluff trail or ocean view matter more than a neighbourhood name.