Airbnb Occupancy Rate in Fayetteville, United States, Data & Trends 2026
Curious about the performance of short-term rentals in Fayetteville, United States? Over the last year, the average occupancy rate was 51% with an ADR (Average Daily Rate) of 167€. Hosts earned on average 2417€ per month.
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90-day occupancy forecast for Fayetteville so you can update rates and stay ahead of competitors.
Market summary in Fayetteville
Key metrics to optimize your pricing strategy
Avg. Monthly Revenue
2417€
$2199 USD
YoY Revenue Change
-10%
vs. previous year
Occupancy Rate
51%
~15 days/month
Average Daily Rate
167€
$152 USD
Seasonality Index
78%
demand variation
Best Months
July, June
peak season
Worst Months
January, February
low season
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What Fayetteville's occupancy and ADR actually mean
Over the analysis window, Fayetteville ran 51% average occupancy across about 183 booked nights a year, five points below the 56% U.S. national average in ListingOK's sample and toward the lower end of the 42 American cities tracked. Its 152 dollar average daily rate is moderate, and average monthly revenue of about 2,204 dollars per listing reflects a market where nights, not premium pricing, are the constraint, with only 183 of them filling each year.
A 10% year-on-year revenue decline and the high 80% seasonality index together describe a market cooling at the edges and heavily back-loaded into summer. With just 106 active listings, supply is thin, which can protect rates for well-run units, but the soft winter and below-average annual occupancy mean revenue depends on disciplined seasonal pricing rather than steady demand.
Monthly Airbnb occupancy in Fayetteville
Average occupancy rate by month in Fayetteville, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Jul 2025 | 62.9% | 66.4% |
| Aug 2025 | 55.7% | 58.3% |
| Sep 2025 | 49.4% | 57.2% |
| Oct 2025 | 62.2% | 64.2% |
| Nov 2025 | 49.4% | 54.5% |
| Dec 2025 | 44.1% | 44.4% |
| Jan 2026 | 35.3% | 39% |
| Feb 2026 | 47.1% | 48.1% |
| Mar 2026 | 60.5% | 62.4% |
| Apr 2026 | 54% | 53.3% |
| May 2026 | 58.9% | 59.4% |
| Jun 2026 | 62.9% | 64.7% |
Historical Airbnb occupancy in Fayetteville (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in Fayetteville (next 90 days)
These figures reflect real-time demand in Fayetteville, helping you plan and price strategically.
Why people book Airbnbs in Fayetteville
Fayetteville's short-term rental demand is anchored by the military rather than by classic leisure tourism. The city sits beside Fort Liberty (the former Fort Bragg), one of the largest U.S. Army installations in the world and home to the Airborne and Special Operations Forces, so a steady flow of soldiers, contractors, recruits' families, graduation visitors and permanent-change-of-station relocations drives mid-length and short stays year-round. Downtown's Airborne and Special Operations Museum and the 82nd Airborne Division War Memorial Museum on post add a modest heritage-tourism layer on top.
Because the base sets the rhythm, demand here is event- and cycle-driven: training graduations, deployments and homecomings, and family visits cluster around the military calendar more than around the weather. That gives Fayetteville a different demand profile from a typical North Carolina leisure market, with relocating families and visiting relatives often needing furnished stays of a week or more while they house-hunt or attend a ceremony.
When Airbnb demand peaks in Fayetteville
Fayetteville is a markedly seasonal market with an 80% seasonality index, and the swing follows warmth and the school calendar rather than a single festival. The strongest months are June and July, when occupancy peaked at 69.9% and 66.2% in the most recent summer run; the weakest are January and February, when the figure fell to 35.2% in January 2026, the low point of the series. Spring offers a useful secondary bump, with March reaching 60-62% in both years tracked.
The pattern is consistent across the two years of data: a summer high tied to military moves and family travel, a soft, cold first quarter, and a brief March recovery before tapering again. Operators should expect to discount aggressively through January and February and to capture most of the year's revenue in the late-spring-to-summer window, pricing up around graduation periods and the summer relocation season.
Best neighbourhoods for short-term rentals in Fayetteville
Downtown Fayetteville is the highest-interest zone for short stays, walkable to Hay Street, the Airborne and Special Operations Museum and the riverfront, and it appeals to visitors who want restaurants and ceremony venues nearby. Haymount, the historic district just west on the hill, offers leafy streets and period homes that suit longer relocation stays.
The corridors closest to Fort Liberty and along the Skibo Road and Cross Creek areas convert on proximity to the base, capturing families visiting soldiers and contractors on short rotations. Across all of these, the practical question is less about postcode prestige and more about drive time to the installation gates and to downtown, since that is what the core military-driven guest is booking around.
Short-term rental rules in Fayetteville
Fayetteville regulates short-term rentals through a city permitting and zoning process, and the rules were tightened in late 2025. The City Council adopted changes that removed the sunset clause that would otherwise have voided the ordinance, set occupancy at a maximum of two guests per bedroom, and gave the Planning Commission defined criteria for evaluating new permit applications, with density limits applying to new entrants while already-permitted rentals are grandfathered.
In practice this means a unit needs a valid city short-term rental permit and must comply with the zoning and occupancy provisions; the city has flagged scores of properties operating without permits and is enforcing against them. Because the framework was just revised, operators should confirm the current permit requirements, fees and any density restrictions directly with the City of Fayetteville's planning department, plus state and county occupancy-tax registration, before listing.
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in Fayetteville
Fayetteville averaged about 51% occupancy over the analysis period, roughly 183 booked nights a year. That is five points below the 56% U.S. national average in ListingOK's sample and toward the lower end of the 42 American cities tracked, reflecting a market driven by the Fort Liberty military calendar rather than steady leisure demand.
June and July are the strongest months, with occupancy near 66-70% in the latest summer, tied to military relocations, graduations and family visits. January and February are the weakest, dropping to around 35% in early 2026. Expect to discount through the cold first quarter and capture most revenue in late spring and summer.
Yes. Fayetteville requires a city short-term rental permit and zoning compliance, and the rules were tightened in late 2025 with a two-guests-per-bedroom occupancy cap and density limits on new permits, while existing permitted rentals are grandfathered. Confirm current requirements and occupancy-tax registration with the city before listing; the city is enforcing against unpermitted units.
Downtown converts well for its walkability to Hay Street and the Airborne and Special Operations Museum, while historic Haymount suits longer relocation stays. Corridors near the Fort Liberty gates, such as the Skibo Road and Cross Creek areas, capture military families and contractors. Drive time to the base and downtown matters more than postcode prestige here.