Airbnb Occupancy Rate in Dallas, United States, Data & Trends 2026

Over the June 2025 to May 2026 analysis period, Dallas averaged 61% occupancy, essentially level with the US national average of roughly 60% across the cities ListingOK tracks, and well clear of weaker Texas markets like San Antonio and Houston at 54% and 57%. The strength is consistency, not peak height: a seasonality index of 39% is one of the flattest in the country, meaning revenue is spread across the year rather than concentrated, which favours operators who optimise midweek and shoulder-season pricing.

Where Dallas lags is rate. ADR sits at €147 (about $134) against a national average near €202, pulling typical monthly revenue to €2,492 (about $2,265) despite a healthy 220 booked nights a year. Year-over-year revenue is down 8%, in line with the broad US softening this cycle. The takeaway: Dallas rewards steady utilisation and disciplined cost control more than it rewards chasing a high nightly rate.

Dallas runs as a year-round business and convention market first, leisure market second, and that mix is what keeps Airbnb demand steady rather than spiky. The Kay Bailey Hutchison Convention Center downtown draws over a million attendees a year to events like the Dallas Auto Show and the International Builders' Show, while the Dallas Mavericks at the American Airlines Center and the Cowboys at AT&T Stadium in nearby Arlington pull weekend crowds that overflow short-stay inventory. Corporate relocations, medical visitors to the hospital district, and a constant flow of meetings travelers underpin midweek bookings that purely tourist cities lack.

Leisure demand layers on top: the Dallas Arts District, Deep Ellum's music venues, and the Bishop Arts dining scene give guests a reason to stay weekends, and the State Fair of Texas at Fair Park is a major October draw. Because there is no single dominant peak, Dallas hosts who lean on midweek corporate and event-driven stays tend to fill more calendar than those chasing a short summer window.

Location strategy in Dallas splits cleanly by guest type. Downtown and Uptown serve the convention and corporate traveler: Uptown's walkable McKinney Avenue, Klyde Warren Park, and the Katy Trail command higher nightly rates and suit professionals who want to skip a rental car, while Downtown puts guests inside walking distance of the convention center and Arts District. These areas hold rate but face more multifamily competition.

Deep Ellum is the nightlife and live-music draw, ideal for weekend and event guests but noise-sensitive and subject to more code scrutiny. The Bishop Arts District in Oak Cliff, with its independent boutiques and restaurants, attracts longer leisure stays in a quieter residential setting. East Dallas near Fair Park is the play for State Fair and stadium-adjacent demand, while suburban listings toward Arlington capture AT&T Stadium overflow when downtown sells out.