Airbnb Occupancy Rate in Salt Lake City, United States, Data & Trends 2026

Over the analysis window, Salt Lake City ran 65% average occupancy across about 235 booked nights a year, nine points above the 56% U.S. national average in ListingOK's sample and among the stronger performers of the 42 American cities tracked. Its 126 dollar average daily rate is moderate, but the high night count lifts average monthly revenue to about 2,303 dollars per listing, so the city's edge is consistency of occupancy rather than premium nightly pricing.

A 9% year-on-year revenue decline tempers that picture, suggesting rates or fill softened against the prior year even as occupancy stayed healthy, and the 76% seasonality index confirms demand is well spread rather than concentrated. With just 100 active listings in the sample, supply is tight, which helps protect occupancy, and the combination points to a resilient, multi-season market where the binding limit is regulatory eligibility rather than demand.

Salt Lake City's short-term rental demand rests on an unusual combination of winter sport, faith tourism and a busy convention calendar. The city is the gateway to some of North America's best skiing, with Snowbird, Alta, Park City, Deer Valley, Solitude and Brighton all within roughly an hour, and it hosted the 2002 Winter Olympics and is slated to host the 2034 Games. Downtown, Temple Square draws year-round visitors as the headquarters of the Church of Jesus Christ of Latter-day Saints, while the Salt Palace Convention Center and the new West Quarter entertainment district feed steady business and event travel.

That mix gives the city a deeper, less weather-dependent demand base than a pure ski town. Skiers, conference delegates, religious-conference attendees and outdoor travellers using the city as a basecamp for the Wasatch canyons and the national parks beyond all overlap, so a well-located unit can draw bookings across multiple traveller types rather than relying on a single season.

Downtown and the adjacent Central City area are the core for short stays, since the city's zoning generally permits short-term rentals in its Downtown, Mixed-Use and Gateway zones but restricts them in residential ones. Proximity to Temple Square, the Salt Palace and the West Quarter district makes these blocks the safest and most convention-friendly to operate in.

The Gateway and the redeveloping west-of-downtown corridor suit event and business guests, while units with easy access to I-15 and Little and Big Cottonwood canyons appeal to skiers heading up to the resorts. Because the residential-zone restriction is the decisive constraint, the practical neighbourhood question here is zoning eligibility first and walkability or canyon access second.