Airbnb Occupancy Rate in Durango, United States, Data & Trends 2026

Over the analysis window, Durango averaged 50% occupancy across roughly 178 booked nights a year, six points below the 56% United States national average and reflecting a market that fills strongly in summer but empties in the shoulders. Where Durango stands out is rate: a 255 euro (about 232 dollar) average daily rate is high for a town this size, driven by resort-town scarcity and affluent outdoor travellers, producing average monthly revenue of about 3,397 euros (3,088 dollars) per listing despite the modest occupancy.

The 113% seasonality index is the defining figure, far above an evenly spread market, and tells operators that almost all profit is earned in a few peak months. Revenue slipped 8% year on year, a softer reading than the strong rate suggests and a signal that pricing power is plateauing. Read together, Durango is a high-ADR, high-volatility market where summer execution and shoulder-season discipline determine the annual result more than headline occupancy.

Durango is a Rocky Mountain resort town in southwest Colorado, and its short-term rental demand is built almost entirely on outdoor tourism rather than business travel. The headline draw is the Durango & Silverton Narrow Gauge Railroad, the historic steam train that climbs into the San Juan Mountains, but the wider engine is year-round adventure: rafting and fly-fishing on the Animas River, mountain biking and hiking out of the Animas Valley, and a gateway position for Mesa Verde National Park day trips. Travellers here are overwhelmingly leisure visitors, families and outdoor enthusiasts staying multiple nights.

Winter adds a second pillar through Purgatory Resort, roughly 25 miles north, which pulls ski and snowboard traffic from late autumn into spring. The result is a small but resilient market of about 105 active listings serving a town of under 20,000 residents, where demand is shaped far more by season and weather than by any single event, and where operators compete on a finite housing base in a community sensitive to long-term affordability.

Downtown Durango along Main Avenue is the highest-converting area for short-term rentals: it sits steps from the railroad depot, the restaurants and breweries of the historic district, and the Animas River Trail, so walkable in-town units command the strongest rates and the steadiest bookings. The catch is that the city's residential zones near the centre carry the tightest permit scrutiny.

The Animas Valley and the corridor north along Highway 550 appeal to guests who want river access, mountain views and an easy drive toward Purgatory Resort, making them a natural fit for ski-season and summer-adventure stays. East Animas and the neighbourhoods around Fort Lewis College draw value-seeking and longer-stay guests slightly off the tourist core. Across all of them, what matters most is whether a property can legally hold a vacation-rental permit, since availability is capped in much of the residential map.