Airbnb Occupancy Rate in Little River, United States, Data & Trends 2026

Read the €205 ADR first: it is the low-friction entry point on this stretch of coast, well below what comparable oceanfront product commands, and it is the reason Little River fills roughly 188 nights a year at 52% occupancy despite having no beach of its own. Monthly revenue averages about €3,096 — modest in absolute terms, but set against condo and townhome purchase prices far below oceanfront levels, the yield math can work out respectably.

The -8% year-over-year revenue decline deserves attention rather than alarm. It tracks the broader Grand Strand pattern of supply growing faster than demand, and in a value market the damage concentrates on undifferentiated listings: an anonymous two-bedroom condo competing on price alone has nowhere to hide. Operators holding revenue here are the ones packaging the location — golf storage and tee-time flexibility, boat-trailer parking, monthly winter rates for snowbirds, pet-friendly policies — so the listing sells a use case, not just a bed. Watch occupancy by season, not the annual print: if your summer is full but your golf shoulders are thin, the fix is marketing to groups, not cutting July rates.

Little River is the northern gateway to South Carolina's Grand Strand, an unincorporated Horry County community that grew up as a fishing village on the Intracoastal Waterway just below the North Carolina line. Guests book it as the calmer, cheaper base for a Myrtle Beach-area vacation: the beaches of Cherry Grove and North Myrtle Beach are about ten minutes away, dozens of golf courses sit within a short drive, the waterfront docks send out charter fishing and casino cruise boats, and the Blue Crab Festival each May is the town's signature event. Demand is drive-to and largely regional — the Carolinas, Virginia, Ohio and the Northeast — with families and golf groups in season and longer winter stays from northern retirees.

Over the analyzed period (July 2025 to June 2026), listings averaged 52% occupancy at a €205 average daily rate (ADR), generating about €3,096 in monthly revenue on roughly 188 occupied nights a year. Revenue slipped 8% year over year, consistent with the supply growth seen across the Grand Strand. This is a value market: it wins on price, golf and boat access rather than on beachfront glamour.

Little River has no oceanfront of its own — the community faces the Intracoastal Waterway, not the beach — so its short-term rentals cluster differently from the rest of the Grand Strand. The historic waterfront district along Mineola Avenue, with its seafood restaurants and charter docks, anchors the most characterful stays. Most of the rentable inventory, though, sits in condo and villa communities strung along the US 17 corridor and around the area's golf courses, plus newer townhome developments toward the North Myrtle Beach line.

Waterway-view condos near the Little River swing bridge and the marinas suit couples and anglers; golf villas in plantation-style communities absorb the group demand of spring and autumn; and three-bedroom townhomes serve families who accept a ten-minute drive to Cherry Grove beach in exchange for noticeably lower nightly rates and easy parking. Calabash, the North Carolina seafood town, is minutes north and adds restaurant pull. When evaluating a property here, proximity to a specific golf cluster or marina matters more than the address itself — guests choose Little River deliberately for quiet and value, and the winning listings lean into exactly that positioning rather than competing with oceanfront Myrtle Beach.