Airbnb Occupancy Rate in Rockaway Beach, United States, Data & Trends 2026

At 54% occupancy and roughly 195 occupied nights a year, Rockaway Beach outsells most small coastal towns on sheer nights — a direct consequence of the year-round Portland weekend pipeline. The €273 ADR needs context: it is a blended average across expensive summer Saturdays and cheap January midweeks, in a market where the spread between those two is wide. Monthly revenue of about €4,180, essentially flat year over year at -1%, is arguably the most telling number on this page: the market is holding its level while many leisure markets deflate. The licence cap does real work in that stability — supply cannot balloon the way it has in uncapped markets, so occupancy gains from good operations actually stick.

For underwriting, treat weekends as the unit of inventory: the year contains a limited number of Friday-Saturday pairs, and selling nearly all of them at the right rate matters more than midweek fill. A listing running meaningfully below the 54% average usually has a weekend conversion problem — photos, pet policy, missing hot tub — rather than a market problem. And because winter demand is real but price-sensitive, the discipline is a firm weekend floor, not blanket off-season discounts.

Rockaway Beach, Oregon is a small Tillamook County town with an outsized rental market: seven miles of flat, walkable sand facing the Twin Rocks sea stacks, about two hours' drive from Portland. That proximity defines the demand — this is a weekend and short-break market fed by Portland and the Willamette Valley, with families in summer and couples, dog owners and storm-watchers the rest of the year. The Oregon Coast Scenic Railroad steam train stops in town, the Tillamook Creamery is twenty minutes south, and the product is overwhelmingly the classic beach cottage a block or two from the sand.

Across July 2025 to June 2026, listings averaged 54% occupancy at a €273 average daily rate (ADR), producing about €4,180 in monthly revenue on roughly 195 occupied nights a year. Revenue was essentially flat year over year at -1% — notable stability in a period when many US leisure markets gave back pandemic-era gains. Two structural facts explain it: Portlanders keep coming in every season, and the city's licence cap keeps supply from swamping demand. Rockaway Beach has one of the highest concentrations of short-term rentals on the Oregon coast, and it is managed accordingly.

Rockaway Beach is compact: a narrow grid of streets between US Highway 101 and the ocean, running about seven miles from Nedonna Beach in the north to Twin Rocks in the south. Most rentals are detached cottages and beach houses within two or three blocks of the sand — true oceanfront rows along the dune, then progressively cheaper tiers moving east toward the highway and Lake Lytle.

The middle of town, around the beach wayside and the caboose visitor center, is the walkable core with the shops, mini-golf and restaurants, and suits guests who want to park once. The Twin Rocks end offers a quieter, residential feel and the best views of the sea stacks; Nedonna Beach at the north end is the sleepiest pocket, popular with repeat guests and dog owners. East of 101, homes around Lake Lytle offer lake views and lower entry prices while staying a five-minute walk from the beach. There is no high-rise inventory and effectively no hotel-style condo stock — this market is houses, and character, hot tubs and pet policies differentiate listings more than square footage does.