Airbnb Occupancy Rate in Idaho Falls, United States, Data & Trends 2026

Over the analysis period August 2025 to July 2026, Idaho Falls ran 53% average occupancy against a United States average of about 58% across the 52 American cities we track, equal to roughly 190 booked nights a year. Its average daily rate of 211 is almost exactly the 210 national figure, and average monthly revenue of 3,234 is a little under the 3,370 American average.

On the headline numbers this looks like an unremarkable American market, and that is precisely the trap. The seasonality index of 188 is the highest in this group, which means those averages are the arithmetic of a very strong summer and a very weak winter rather than a description of any actual month. A property here does not earn 3,234 a month; it earns far more than that in July and very little in November. Underwriting on the annual average will overstate the off-season and understate the peak. Revenue rose 2% year on year, a stable result.

Idaho Falls is the largest city in eastern Idaho and functions primarily as a staging point rather than a destination in itself. It sits on the main approach to the western entrances of Yellowstone and to Grand Teton, with a regional airport and the retail and services that a road trip needs, which makes it the practical overnight base for a very large volume of national-park travel each summer.

The market we track pairs it with Rexburg to the north, a university town that adds its own distinct rhythm of term dates, graduations and parents' weekends. Underneath both sits a steady non-tourist economy, since the area is a significant employment centre for the national laboratory complex and for regional agriculture, which supplies a thin but real layer of extended-stay and contractor demand through the quiet months. The city itself offers the Snake River greenbelt and its falls, pleasant but not the reason most guests are booking.

Central Idaho Falls around the Snake River greenbelt and the downtown is the most practical base, walkable to restaurants and close to the main highway approaches, and it holds the steadiest year-round occupancy because it serves business and contractor demand as well as summer visitors. Properties near the regional airport suit short one-night park-transit stays.

Ammon and the eastern suburbs offer larger, newer family houses at lower entry prices, which work well for the group and multi-generational bookings that dominate park travel, provided guests are content to drive. Rexburg to the north is a distinct submarket driven by the university calendar rather than the tourist one, with sharp demand around graduation and move-in weekends. Anything positioned along the corridor heading north-east towards the park entrances trades on drive time, and being materially closer to the gate is worth more to a summer guest than square footage.