Airbnb Occupancy Rate in San Marcos, United States, Data & Trends 2026
Curious about the performance of short-term rentals in San Marcos, United States? Over the last year, the average occupancy rate was 58% with an average nightly price (ADR) of 184€. Hosts earned on average 3010€ per month.
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90-day occupancy forecast for San Marcos so you can update rates and stay ahead of competitors.
Market summary in San Marcos
Key metrics to optimize your pricing strategy
Avg. monthly earnings
3010€
$2739 USD
YoY Revenue Change
-3%
vs. previous year
Occupancy Rate
58%
~17 days/month
Average Daily Rate
184€
$167 USD
Seasonality Index
52%
demand variation
Best Months
March, July
peak season
Worst Months
January, February
low season
Revenue Management in San Marcos
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Monthly Airbnb occupancy in San Marcos
Average occupancy rate by month in San Marcos, compared with the same month a year earlier.
| Month | Occupancy | Prior year |
|---|---|---|
| Oct 2025 | 60% | 60.2% |
| Nov 2025 | 55.3% | 53.9% |
| Dec 2025 | 53.3% | 52% |
| Jan 2026 | 52.9% | 51.2% |
| Feb 2026 | 62.4% | 61.5% |
| Mar 2026 | 66% | 66.5% |
| Apr 2026 | 59.7% | 57.7% |
| May 2026 | 61.2% | 57.5% |
| Jun 2026 | 63.2% | 59.8% |
| Jul 2026 | 64.4% | 59% |
| Aug 2026 | 60.1% | 55.3% |
| Sep 2026 | 59.7% | 54% |
Historical Airbnb occupancy in San Marcos (last 12 months)
📌 Historical trends reveal seasonal highs – plan accordingly.
Airbnb occupancy forecast in San Marcos (next 90 days)
These figures reflect real-time demand in San Marcos, helping you plan and price strategically.
Tools & strategies for San Marcos
Revenue Management in San Marcos
We help you increase revenue in San Marcos with pricing algorithms and active monitoring.
Learn moreDynamic Pricing in San Marcos
Our engine auto-adjusts prices based on demand and local events in San Marcos.
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Other cities in United States
Compare performance across markets – occupancy, nightly prices and seasonality for other destinations in United States.
New York
76%
Los Angeles
75%
Chicago
65%
Houston
56%
Phoenix
63%
Philadelphia
60%
San Antonio
56%
San Diego
66%
Dallas
60%
Austin
58%
Indianapolis
57%
San Francisco
74%
Seattle
64%
Nashville
58%
Denver
68%
Washington
65%
Las Vegas
59%
Kansas City
61%
Atlanta
55%
Miami
61%
Tampa
60%
New Orleans
55%
Honolulu
74%
Orlando
61%
Pittsburgh
58%
Scottsdale
63%
Tacoma
62%
Fayetteville
50%
Salt Lake City
66%
Athens
46%
Davenport
61%
Santa Fe
62%
Miami Beach
61%
Daytona Beach
54%
Idaho Falls
54%
Galveston
44%
Venice
75%
South Lake Tahoe
46%
Durango
49%
Panama City Beach
56%
Santa Rosa Beach
53%
Lahaina
64%
Little River
52%
Alamosa
53%Kill Devil Hills
52%Dripping Springs
58%
Carterville
55%
Big Bear Lake
37%
Rockaway Beach
54%
The Sea Ranch
53%
Springville
48%
Anna Maria
61%Calculate your earnings potential in San Marcos
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* Calculations based on 30 days/month. Actual results may vary depending on market, season, property type, and implemented strategy.
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Frequently asked questions about Airbnb occupancy in San Marcos
The average occupancy rate in San Marcos is 58%, based on data from 2025-01 to 2025-12. This means your property will be booked approximately 17 days per month. Compare your listing using our Airbnb Analyzer.
Combine dynamic pricing, flexible calendars and listing optimization. List across multiple OTAs and track KPIs weekly. Our Dynamic Pricing automates updates and captures demand spikes.
The most profitable months are March, July. Raise rates progressively, set minimum stays and align cancellations to risk. Delegate to our Revenue Management for daily adjustments.
Low season in San Marcos is during January, February. Use length-of-stay discounts, value-add packages and target digital nomads/corporate. Drive visibility and iterate via Market Insights.
The ADR (Average Daily Rate) in San Marcos is 184€ / $167. Improve it without harming occupancy to lift RevPAR. Strengthen your value proposition and sync pricing to demand. Find windows with Market Insights.
With 58% occupancy and 184€ / $167 ADR, San Marcos shows potential with estimated monthly revenue of 3010€. Start with Airbnb Analyzer and complement with Market Insights.
Map trade shows, sports and cultural events; raise rates progressively and adjust minimum stays/cancellations. Our Dynamic Pricing bakes these peaks into the model automatically.
Well-connected locations, workspaces, good insulation and consistent reviews win more bookings. See guides on our blog to optimize your listing.
Airbnb and Booking.com dominate; Vrbo, Expedia and local channels add value. Scale safely with a Channel Manager that syncs all your platforms.
Run Mon–Thu rates more competitively, build corporate packages, highlight workspace & internet speed. Offer early-bird discounts and flexible minimum stays.